[Nextgrid]

As far as I'm concerned adtech is a cancer on society that is wasting enormous amounts of people's time for dubious value (even if we assume that ads "generate" money to pay for services, how much of that money is wasted by the overheads of the advertising industry/business model itself?) and has corrupted many industries (before advertising and the idea of "engagement", who would intentionally build a world-scale cesspool that uses algorithms to intentionally encourage hatred and misinformation?).

If adtech collapses, a lot of scum will go out of business and will be replaced by something more lean that people would be happy to pay for (a social network can easily operate on $1/month/user). Nothing of value will be lost.