[nireyal]

Yup I've heard it a thousand times from people who haven't actually read my books. Hooked is for building habit-forming products to help designers build healthy habits in peoples' lives. There's a section on "the morality of manipulation" in Hooked that discusses how to use these techniques ethically. I also discuss the difference between habits and addictions and why building addictions is unethical. I didn't write the book for Facebook and Twitter, they already know these techniques. I stole their secrets so anyone can use them to help people build better behaviors through the technology we use and the book has been used in all sorts of industries, from education to healthcare, to build better habits. Indistractable uses my expertise to provide an antidote to all sorts of distraction, not just tech related. It's an empowering look at the topic that is much more actionable than going on a "digital detox" or vilifying tech for being so engaging we want to use it. We can have our cake and eat it too by making sure we use tech in a way that serves us instead of us serving it.