I suspect, though that the owner of volvoguy.com wasn't named Joe Volvoguy. It also appears that volvoguy.com is currently a Chinese language website (which Google says simply tells me that service is not available in my area). On the other hand, Ford hasn't owned Volvo in years and the current owners are a Chinese holding company so who knows? (And Volvo Cars, formerly owned by Ford and now Geely Holding Corp, is not to be confused with the publicly traded AB Volvo which makes heavy trucks and which owned Volvo Cars before selling that division to Ford.)
Yes, big difference between swedishbrickguy.com and volvoguy.com.
Up here in the People's Republic of Kanuckistan, Canadian Tire even won a case with someone over crappytire.com. I thought that was heinous, personally, but INAL, so I am biting my tongue and not claiming that the judge erred in law.