[mattkevan]

When I used to work for one of the UK’s largest social networks, I spent a long time researching optimisation platforms. I’d used Optimizely before and liked it, but when I saw the pricing table had been replaced by the dreaded ‘Call’ CTA I knew we were in for a bad time.

When I finally negotiated the rigmarole of callbacks and salespeople, the quote we received was so ludicrously high that there was not a chance that it was ever going to be worthwhile. Especially considering their old self-serve model was pretty good value and the horde of functionally identical and much cheaper competitors.