[shajznnckfke]

Apple has an ad service: https://searchads.apple.com/

Ads to install apps, shown in App Store and News apps.

App install ads are also Facebook’s main mobile ad market. This crackdown specifically block’s Facebook’s ability to show attribution of app purchases for their ads, while preserving that ability for Apple by default.

[judge2020]

> while preserving that ability for Apple by default.

I think you mean by design. Ads above search results can be tracked because they're shown within the App Store, so they don't require looking at "who is this user" from within the downloaded app, they can just differentiate based on where it was placed, like Google Ads. The only case I can see here is "why does apple get to be the only ones with ads on search results" but then you're arguing the same point you'd use against Google, so it all comes down to what the potential Google antitrust lawsuit says and if the DOJ cares about this enough to later file suit against Apple.

[shajznnckfke]

The way I see it, this is not a particularly surprising move by Apple. There’s a clear financial gain from taking this ad revenue. The discussion should be focused on whether they should get away with it from an antitrust/market dominance perspective. Not giving them great PR because they found a way to spin it as good for privacy.

[graeme]

No apple is actually leaving their IDFA use on by default while turning other app’s idfa to default off.

[goblin89]

That's perfect, I don't want my data to go somewhere I don't control and Apple already knows enough that it makes literally no difference but helps support indie developers as I'll be more likely to buy someone's app from a well-targeted add shown in App Store.

[strogonoff]

Those complaining it’s on by default are forgetting that exposing ad tracking as a setting that can be turned off is already a leap forward compared to shady practices across advertisement industry.

[shajznnckfke]

It’s a numbers game.

On by default -> financially the same as always on

Off by default -> financially doesn’t exist

[strogonoff]

You're forgetting

Not even exposed in the UI -> no one would ever complain about it

[aleppe7766]

You’re right. Then is Apple going to use IDFA without asking while the others will have to ask?

[shajznnckfke]

Perhaps Apple will use the Apple ID to join your ad engagements with your App Store activity.