[staysaasy]

I think that this is a great question that isn't asked nearly enough. There are all sorts of stories about companies moving up market successfully, but I'd love to see more written about the cases where it's attempted and failed. The DNA of enterprise vs SMB SaaS is really different.

For what it's worth, I would guess that had Optimizely not pivoted to the enterprise they would indeed be smaller, but more importantly would have had a slower growth rate at least at that point in time. In an industry obsessed with high growth rates that's the kiss of death and I imagine the reason behind their pivot. But that's just my guess.