[polote]

This is different, both Stripe and AWS users are developers.

I don't know how you can be so sure that Stripe will win, Adyen is already on the enterprise space, and they are a bigger company than Stripe.

> Continuing self-service while expanding "up market" into the enterprise.

Things are more complex than a sentence, the whole company needs to operate differently https://blog.luap.info/why-most-saas-companies-cant-be-succe...

[IgorPartola]

Stripe users are also anyone who wants to run a website on Wix or Squarespace or WordPress/WooCommerce and want to sell things. I have personally seen people that can’t spell “HTML” successfully set up basic eCommerce sites and make money off them. There is zero reason to pigeonhole Stripe as being for developers only any more than Square, etc.