[jameslk]

I wonder how Google Optimize factors into this. Provided its a free service, it seems like Optimizely may have had trouble offering something unique to the self-serve market over something that is completely free. Similar to how it seems Dropbox has less to differentiate itself from Google Drive and other similar services these days.

[pbreit]

I think Google is less of a threat than many believe because Google products have to address a Google-sized market which leaves tremendous room for competitors. If you're going to go straight up against Google then, sure, you're going to get clobbered.