[roasm]

A few years ago, we were a monthly customer of Optimizely for a few hundred dollars a month. Reasonable for a startup.

Then they went to the annual cost of $30K+ upfront and ended all monthly options. They had to move to high cost, high touch to compete with the free/cheap offerings to stay in business. This acquisition suggests that didn't work.

We ended up building randomization, remote config, and logging ourselves, and did the analysis with our existing stuff.