[derefr]

Likeness rights are a thing, and that thing works a lot like trademarks/“trade dress.”

If a picture could be confused for being something created using a given model as a reference input, then the model has a right to claim a violation of their likeness rights. Just like a can of soda that tries to confuse you into thinking it’s Coca-Cola, without ever saying “Coca-Cola” anywhere on it, is violating Coca-Cola Corporation’s trade-dress rights.