[sinaiman]

Hopefully it's separate.

I'm not sure how accurate compete.com is, but here are the stats for clubbing.com:

http://siteanalytics.compete.com/clubbing.com/

They were pulling over 1 million uniques/month until January (not sure what happened in January). And now their traffic is indeed insignificant at about 200k for February 2011 (who knows how accurate this is).

However, if you factor that many of those unique hits are playing a game that fires off between 10-100 searches per play, well that's a lot of searches, especially if people play more than one game. Or maybe I'm wrong, as this is a bunch of guesstimating on my part.

Of course, I can see your point...in the grand scheme of things, Club Bing is probably just a drop in the bucket.