[elliottinvent]

In MODL [1] graves are used to quote strings since DNS implementations vary in how they handle escaped double quotes. That said, the record editor should have escaped it if you entered it into an input field so I'll take a look at this, thanks for highlighting it.

We're united in our love for DNS and terse text formats and I agree that most people don't care about either. However, that's the point of the NUM Server service [2] – it's a front end to create and manage NUM records.

Early next year we're going to populate the DNS with millions of NUM records for businesses based on their company website. So once the data is in DNS and developers start to consume it and build interesting things with it, we hope that companies will want to claim their record and that's where we can make money – from NUM record hosting, as protocol adoption grows.

Licensing for all NUM libraries is Apache 2.0, there's no charge or limitations on records from our NUM Server service, we just ask that a link is provided where a business can claim their populated record.

1. https://www.modl.uk 2. https://app.numserver.com