[jacques_chester]

Blendle (another one in this general space) had a mechanism where you could decide not to pay after seeing the content.

Disclosure: I have previously pursued a business not dissimilar to the one under discussion.

[satotious]

Yes that would work for them as they aggregate and pay publishers at the end of the month. Problem with that is Blendle needs to track what users are viewing. If something like that ever got big, it would have everyone's browsing history