[olds]

Hi Jon, I was a PM on Growth at Pinterest many, many moons ago (~2013-2014?) so it was cool to see your post and read through your observations on Growth at Pinterest. A couple points I might add that might be of interest to your readers would be that the biggest changes can be technically driven, and the biggest changes are sometimes the smallest. I was at Pinterest from 2013 - 2017 and iirc the two biggest experiments in terms of percentage user signups and retention were the conversion of unauth pages to react [1] and the change from "Pin" to "Save". They were both roughly equal magnitude in impact (again, iirc), and completely outsized all other growth experiments shipped in those respective years. Two very different projects, approached from very different angles, that ultimately lead to a faster, and more understandable, product.

[1] https://medium.com/pinterest-engineering/driving-user-growth...