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by gigantor
2110 days ago
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Successful crowdfunding campaigns require substantial marketing efforts outside the crowdfunding platform, such as email lists, a community or customer base familiar with the brand/product/team, social media ads, etc. Exceptions exist, such as getting funded solely by being featured on the homepage or having an extraordinary product featured by the media, but those are relatively rare. Thus a campaign's success is mostly decoupled from the platform itself. This is a great idea to avoid substantial platform usage fees in exchange for the ever reducing value proposition that Kickstarter or other centralized crowdfunding platforms provide. |
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