[basementcat]

Maybe one can charge a "thrill premium" for the "opportunity" to ride with a "sub 4.0" driver?

[KMag]

It worked for marketing yellow "champagne" diamonds. I joke that the next trend is "chocolate" and "dark chocolate" for selling brown and black-ish industrial diamonds on the retail market.

[anu7df]

You mean like this? https://www.levian.com/ChocolateDiamond