[relscholar]

The approach you’re taking by inviting us to ask “What is Purdue doing right” is the exact methodology evangelized in the book “The Power of Positive Deviance.” Essentially, find the successful outliers, and see if you can apply the success technique elsewhere. The book mentions that one of their difficulties (in using their approach) is that other people and organizations don’t often want to adopt the success technique for various reasons. They found that by encouraging the successful people and organizations to spread the message as peers (or even bottom up) it worked better than trying to coach others into success (from the top down). Thanks for highlighting Purdue!