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by ghj
2112 days ago
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We live in very different times. In the past, every idea had to go through a filtering process in order to spread. I am not talking about some truth filter, but that the idea needs to meet some virality threshold since the medium of communication is very low bandwidth and slow. (Ex: scholars writing to letters to each other, or housewives gossiping about the latest folk remedy) The greatest change that happened in the 21st century is that ideas spread at the speed of light, and any bullshit can be broadcast to billions of eyeballs very quickly. Rather than a couple housewives laughing off how the neighbor tried the squeezing lemon juice into eyeball trick last week and found that it didn't work, you have some X% of people trying it immediately after seeing it on twitter. |
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On the other hand: those billions of eyeballs now have three gajillion hours of youtube presented to them any second. I'm fairly certain that a few large newspapers a hundred years ago had a much, much better reach when it came to implementing ideas into the general public, because there was so little else.
It's like hearing somebody speak that stands 5m from you in an otherwise silent room vs hearing somebody shout at the other end of a football stadium. If all the fans in that stadium coordinate to amplify their message, you will hear it and it will vibrate the seat you're sitting on, but they barely get that coordinated unless it's very simple messages that are incredible light on information.