[Lerc]

Doesn't it store it in the low bits of visible picture?

That's what I do for my own virtual console project. While the methods listed in this article are pretty neat, once you go browser based you are limited to what the browser gives you access to. The only alternative is doing a request for the file and doing the entire file format decoding in JavaScript. If you go that far then you might as well use a zTXt or custom chunk.