[read_if_gay_]

I would think that they can leverage a custom search engine in more flexible ways than Google to improve UX.

Also, Apples main revenue isn’t hardware but services IIRC. They’re not a hardware company.

[sneak]

You do not recall correctly.

Services are ca. 18% of Apple’s revenue, after years of huge spending and tons of dedicated effort to grow this segment. The fact that it is as high as a fifth is itself a monumental feat.

Hardware sales of the iPhone alone, excluding all computers, AirPods, and iPads, is over 40%.

[sokoloff]

I suspect the profit split is biased more towards services than the revenue split.

[zaroth]

This is less meaningful when the vast majority of the services are only sold to people using their hardware.