[wvenable]

> I'd personally love to see them make a search engine that isn't built around Ads

The ads that Apple sells on the app store contribute $2 billion in revenue -- I don't think they'd build a search engine that isn't built around ads.

[pwinnski]

Which is pretty staggering, given that the ads only appear on search results within the App Store. The scale is amazing.

[ogre_codes]

I find it unlikely Apple is going to compromise their their privacy first reputation to make an advertising platform which is competitive with Google's. I wouldn't be surprised to see advertising if Apple releases search, but it will likely be context (what you searched for) driven reliance rather than based on deep tracking. That would make it far less appealing to the skeezier advertisers. I'd expect something similar to what you see in News.

I can't see how Apple would even do the kind of search result pollution Google does now. In fact, I suspect the only reason Apple is launching advertising is because they see an opportunity to provide a better experience—namely one where you see organic results immediately.

[Dirlewanger]

Yes, and they've also been caught selling iTunes user data.

People thinking Apple aren't going to copy Google's revenue model to some degree are delusional.

[JimDabell]

If you’re referring to this lawsuit [0], then the plaintiffs provided no evidence and the court dismissed the case with prejudice.

[0] https://9to5mac.com/2019/11/26/accusing-apple-of-selling-cus...