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by dylan604 2122 days ago
Maybe because they are desperate for a different search provider than Google?

I don't use Siri or any assistant, so I don't seem to use what I'm being averaged into using. Majority opinion here is that Siri is seriously lacking behind the other offerings. Apple won't be oblivious to this. If it is solely due to their back-end search engine, then making that a public search engine website won't do Apple any favors if the results are truly that bad.
2 comments
dx034 2121 days ago
Voice assisted search probably won't give you much feedback. With a web based search engine, users provide feedback by ignoring some results and clicking others. Therefore releasing a search engine could help them improving it and deliver results with Siri that people would've clicked on otherwise.
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scarface74 2122 days ago
Why would they be desperate for using another search engine when Google pays them $8 billion+ a year?
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k12sosse 2121 days ago
Because Google makes enough money on ads from Google search to spend $8 billion on making it the default search on iOS devices
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scarface74 2121 days ago
Apple is mostly a focused company. There is no money in search except advertising and user tracking. Apple has already completely failed at advertising once.

Yes I realize that the App Store has ads and it is a stain that should not have ever happened.

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