[scoopertrooper]

Well they've gone to the effort to build a search index and they have sufficient market power to push millions of user onto whichever search engine they'd like. It's essentially leaving money on the table not to take the final step of popping a web frontend on it and making it the Safari default.

[azinman2]

It already is the Safari default. As you type your search, it gives you a Siri Suggestion. When you type a query into Spotlight, you use it.

Apple isn't an ad-supported business. It's not going to look like Google. It looks the way it's already released.