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by jahewson 2116 days ago
Alternatively: Would people really switch back to Google if Apple changed the default search engine on iOS?
1 comments

If Apple Maps has taught us anything, probably not. But Apple would first need to pour an equally large amount of resources into web search, they way it did for Maps.
The pay-off for doing so (ad revenue) is pretty huge. I'm surprised they have held off for so long.