[mikerhoads]

I do not understand the demand for this service so I would have a hard time analyzing this too much.

One thing that sticks out at me, your masthead banner is a dorky guy making a dorky face holding a phone. It should be an attractive male or female (preferably one of each) making a genuinely nice smile. You want the person to look like something that average guy or girl would actually want to receive a telephone call. I would not ever want to receive a phone call from your current model for any reason.