[raganwald]

Two things:

  Please understand that I'm talking about large
  trends here, and therefore when I say things like
  "nobody" I really mean fewer than 10,000,000
  people," and so on and so forth.

http://www.joelonsoftware.com/articles/APIWar.html

Also, I explicitly said "certain" B2B sales. Joel's conjectures about pricing and purchasing behaviour do not apply to everyone, just to those organizations that have a certain behaviour around making purchasing decisions.