[noema]

Purely anecdotal, but pinterest is the only social media network that my mother has ever signed up for. She and her friends use it for recipes and animal photos. I reckon the platform has managed to capture those for whom Facebook is too much of an information barrage, and Instagram is too youth-oriented or "me"-centric. From what I've seen, it's like a more innocuous Tumblr, without all the drama.