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by NicolasGorden
2124 days ago
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I like your idea. I'll give you a few pieces of friendly advice from a digital marketing guy: 1- Talk more about the benefits and less about the feature's. I.e. people don't want CV privacy problem solutions - They want to "Find a New Job without Your Boss Finding Out" - Look at linkedin home page, they talk about the benefits people get, not what they offer. 2- Your sign up form is way too long. If Linkedin can't afford to ask for 6 fields of form filling, neither can you. Trust me, they've done the numbers enough to know. 3- Testimonials are your friend. Social validation/proof in general would be helpful. 4- Be ruthless in editing. Every word on your site should be closing the sale and promise on the benefit your offer your users. You should ask yourself the question of 'does this sell' to the point where you can easily see why 14th century privacy issues are not a wise thing to bring up on your home page. |
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