[sfifs]

The part which will i think likely be found anti competitive will be not allowing app publishers to advertise or provide alternative payment mechanisms for in-app good & services being provided by them while being the only way to distribute apps for the iPhone.

This very easily can and will be be argued as using dominance in one market (distribution of apps) to extract value out othet (in-app services, books, gaming, movies, sheet music...). There's easily demonstrable consumer harm because buying the exactly same sheet music on a iPad is a few dollars more expensive than buying it on the same app on web and using it in the iPad.

Of course Apple can and probably will make the argument of "movie theater concession stand" (ie. your "in our garden" comment) and will probably make the "safety and security" argument just like concession stand owners will.

However, that analogy is very weak legally i think because iPhones are not really Apple's property (unlike concession stands on theatre property) since they're clearly sold as hardware and is off their books (EULAs not-withstanding - they're not enforceable).

So I think what will happen is Apple will lose this case and will be forced to stop preventing advertising and offering of alternative payment mechanisms by Apps - maybe with some terms and conditions for safety certification by neutral third parties.

I don't really think the remedies will stretch beyond that - but payments is what this fight is about.