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by rglullis
2116 days ago
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If they don't, they will be put out of business. Do you think if Walmart says "I will only buy from you if I am able to audit you and prove that your shrinkage is less than X%" they are just going to say "Opposite, sorry we can't do that."? Or if Amazon ever starts a blockchain-based certification system to crack down on counterfeit products, the legit distributors are not going to push down on all their suppliers? Of course they will. |
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Brands like Nike often don't touch their products after they produce the design.
Manufacturing, distribution, shipping, warehousing, sales are all handled by a massive web of smaller entities with long term contracts. Most of these businesses use very very old tech, and will actively resist change.
Its a chicken or egg problem too, since having half of your products on a blockchain is pretty much worthless, it's an all-or-nothing problem which makes it that much more of a massive undertaking.
I've studied this pretty extensively and honestly don't think it'll ever happen. At least unless the current paradigm of supply changes massively.