[robmaister]

Part of the original thing was Epic offering a discount of 20% on V-Bucks if they processed the payment through Epic instead of Apple.

The end user got a nice discount and Epic still pockets more because interchange fees are ~2.5% and not 30%.

The Epic Games Store had a similar strategy, cut the fee for devs and incentivize end users to move onto their platform (weekly free games). They still make a boatload of money even though it's not as much as Valve's money printer.

In general I see this as a great thing for devs (indie in particular) if it triggers more competition to bring platform fees down across the board.

Epic isn't being overtly greedy with end users (yet)