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Epic might be painted in a bad light because they’re 40% Tencent owned, and they happen to purposely get banned and sue Apple (in a PR campaign style) shortly after Trump sign an executive order targeting Tencent’s WeChat.

Or people might enjoy being able to use a device without having to worry about viruses and whatnot.. a problem plaguing Windows and slowly starting to affect many Android users as well. And while they might feel comfortable being able to avoid such viruses themselves, then they likely have friends and family that will suffer from it (you might think it’s easy not to install a different App Store, just like you might think it’s easy not to click on phishing links in your mailbox.. but it unfortunately isn’t easy for the average user).

Or people might worry about losing all sorts of privacy as a result of the Apple being forced to open up various parts of their system.