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by snowwrestler 2124 days ago
Yeah, I think if Apple launches their own search engine, it will take the form of a change that results in Apple handling more searches from Apple devices themselves.

Kind of like Apple Maps, which "competes" with Google Maps but only on Apple devices. You can't just point any web browser at an Apple Maps website the way you can with Google Maps. I doubt that Apple would launch a search engine that you can just browse to from anywhere like Google or Bing.