[juped]

It already existed at the time this article was written, as well, I think. There is probably a niche for purely ergonomic tooling that works with, not against, the built-in features, but a lot of this is a matter of positioning - I know some expensive and widely used legal document management systems that are strictly worse than the built-in features (regularly lose important data thanks to user error in ways that are impossible with the built in features). They still sell and get used.