[hisnameismanuel]

Been thinking about this a long time. Sinek does nail some things but not this.

I'd rephrase it to 'start with the individual'. A huge chunk of internet businesses today sit down and look at a single individual and ask themselves - how can I make this experience better, for this person?

And then they look at the next person.

And from there they try to generalise the best possible solution, while introducing no-futz personalisation

Spotify, Netflix, iPhone, it's easy to forget that it's personalised to you until you look at someone else's.