[tomasreimers]

Hmm, I hear what you're saying but I think it's slightly different. The key word there is "Your app experience". When you buy ads it might {improve/detract from/however you feel about ads} but it does so to SOMEONE ELSE.

It would be as if I paid money to change your app experience. Yes it is changing an app-experience but it's outside my app experience (curious how Apple thinks about in-app gifts, e.g. Farmville style)

[mmmmmbop]

I think in Tinder there is an in-app purchase available that boosts your profile such that more users see your profile. Notably, it does not change your app experience. I am sure Apple takes a 30% cut there.

Isn't that equivalent to an ad that drives more attention to your Facebook page?