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by alteria
2116 days ago
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That's correct. It's a very big difference if you think about it. Under the normal arrangement, a customer has to retain for 12 months before the 15% rate kicks in. Depending on the product, you could be losing a significant portion of your customer base before then. For example Netflix, known for insanely good retention, loses nearly 40% of customers by month 12. [1] [1] https://secondmeasure.com/datapoints/netflix-disney-plus-app... |
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