[foxdev]

You need a mailing address in the footer of emails in the US and any country with a CAN-SPAM-like law. Substack lets you use their PO box. It's even auto-filled. That adds cost for a self-hosted option unless you want your home address dangling out there or already have a business address.

[anonAndOn]

Small USPS PO boxes are ~$10/mo. Is the convenience of Substack's PO box worth $10/mo?

[foxdev]

You can ask that question up and down the yak shaving continuum and get an infinite number of answers. Is it worth it to me? No. How many people would answer yes? That's the 50 billion dollar question.

[ghaff]

The reality for people who own homes is that it's more or less trivial to track down an address in general unless someone has a common name and there aren't obvious clues to their general location online.

[foxdev]

This is true, but I don't think most people go through a complicated opsec calculus. Blasting a home address out to hundreds or thousands of strangers will feel weird for most people. I found lots of threads from people asking about this when I went out looking to see if this was a normal worry. I know ~three pieces of information is enough to find almost anything on someone and I still don't want to make it any easier for them.