[cblconfederate]

But Apple's model is selling premium products and a search is a massive expense for apparently zero benefit to them (they wouldn't launch ads would they?). Plus their web results will probably be strictly censored and say goodbye to open web. It would be a nice dream though, google having some serious competition.

[hellofunk]

They are transitioning as iPhone sales stabilize.

https://www.barrons.com/articles/apple-stock-services-busine...

It’s not all about the hardware anymore.

[cblconfederate]

there's no way they 'll make the premiums they have with software. There isn't even content with such margins.

[coopsmgoops]

Guess they should just do nothing then? Diversity in buisness is important. And Google has a whole pie from which apple can steal a big chunk of. Simply set apple search to be the default on safari and you immediately have a huge chuck of the market.

[cblconfederate]

not in a premium business. in fact diversity may be a bad thing there, as evidenced by the highly limited number of apple computer models. I don't think they want to become the next Samsung

[hellofunk]

It's not just software -- it's services of a wide variety of types. I.e. Apple TV+ is not software. Having your own search engine allows you to integrate with services more tightly and enhance that business.

[cblconfederate]

hm, apple tv=low margin industry, not enough market share to capture an audience, lots of competition etc etc. Not the things apple does

the fact that they are not a monopoly is going to be a problem when they enter a highly monopolistic market like search

[ianai]

That’s not a reason to not expand the business.