[mmcconnell1618]

Microsoft has very deep pockets and created a solid search platform in Bing but they still struggle against Google. Microsoft used ownership of Windows to push their Edge browser (both the original and new flavor) but still struggled against Chrome. For Apple to succeed, they don't need to be "as good," they need to be significantly better or differentiated. One way might be to focus on privacy and play on fears. Combine fear of being tracked with default search engine status one a billion iPhones and you might have a shot at some market share.

[gerash]

I disagree. Apple maps is worse than competition but they push it to their consumers because it's not bad enough to be worth switching away from iOS.