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by sheeshkebab 2124 days ago
What’s wrong with showing ads simply based on content a person is looking at?
1 comments
lnanek2 2124 days ago
That's called contextual targeting: " If iOS 14 users opt out, they will still be shown ads, but they’ll be based on other methods like contextual targeting rather than based on their IDFA. " https://clearcode.cc/blog/apple-idfa/#apple-skadnetwork

That works so poorly Facebook doesn't even bid on showing ads for those users currently: " And Facebook doesn’t even bid on iOS users that have Limit Ad Tracking (LAT) enabled " https://www.adexchanger.com/data-exchanges/what-do-apples-pr...

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anonymousab 2123 days ago
Does it work too poorly on its own, or too poorly compared to tracking ads? Perhaps their value will go up with less presence of the latter.
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pm90 2123 days ago
The issue is not effectiveness as much as measurement. Advertisers value the insight obtained by tracking user response to ads. That is something they are willing to pay premium for. Without the ability to do measurements, Facebook does not provide as much value.
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ric2b 2122 days ago
Ad with id X was shown, Ad with id X was clicked, Ad with id X led to a purchase. Is it that important to know more than that?
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