[humblecurator]

I agree, Apple's approach forces one kind of value capture through in-app purchases, then they do a value capture on that value capture with the 30% take.

I'm paraphrasing Byrne Hobart here, but if they beefed up their App Store discoverability and had proper search functionality and a self-serve ad engine like Alibaba, their revenue model would reflect demand and then, finally, the Ubers and Facebooks would have to start paying significant amounts for all the free App Store support they've had this entire time.

The fact that digital content services like Spotify are expected to subsidise other companies with different business models like Facebook or Uber is indefensible IMO.