[DocSheldon]

I think the post makes an excellent point, if you're willing to take the time to understand what the author is saying, rather than bristling at his rant. Google makes ITS rules, but they're made for their benefit, not that of our clients. It's up to SEOs to guide their clients through the process of an educated risk/reward assessment, and implement a campaign according to their wishes. If the client wants me to do something I'm not comfortable with, I walk away. But if I'm going to stick around and take their money, they deserve my best effort, regardless of what the search engines might say.