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by dglass 2126 days ago
You should take a look at "Founding Sales: The Early-Stage Go-To-Market Handbook"[0] by Pete Kazanjy.

I haven't read the book myself, but I know some of the other books Holloway has published are high quality and filled with great advice.

Disclaimer: I am writing an unrelated book that will be published on Holloway early next year.

[0]: https://www.holloway.com/b/founding-sales