[jjj123]

Sure, there’s an example where best case the user experience is improved and business metrics aren’t affected. But I assure you if that app has a decent analytics setup they’ll also be tracking business metrics, and if for some reason business metrics went down with that change past some acceptable threshold, that change won’t be launched.

Now if you look at opposite case, where a feature is worse for user experience but helps business metrics, that feature will definitely be launched. A small, mostly harmless example: Ever tried to hide twitter’s recommended accounts? It gives you the option to “see less often”, but curiously there’s no option to stop seeing the window forever. Why? Because clearly it benefits twitter’s business on average to keep showing these recommendations.

I’ve built enough dark patterns at my last job to know it always comes down to business metrics.