| Read books. See what works for you.
The firs thing is to decide acquisition method. Inbound or outbound? Inbound is great if you are well known inthe space. Else it's slow.
If you don't have a large network reach out to people. Find the right channels that would work for you. Read https://brianbalfour.com/ he has a page for learning to be customer acquisition expert. Lots of good recommendations. Most companies survive on a single channel. So you must find which one is that for you. If your only way to reach prospects is ads, you must have a good price on your product . High LTV to support CAC. If your users are active on LinkedIn. Then try apps like clickedIn. If your prospects read emails (e.g. marketing, swe ) then try cold outreach. Read more on lemlist.com Join Facebook groups where SAAS founders hang out. You might find more tricks. If you dont have sales experience then focus on product led growth. Read the book. Regardless of sales, you must have good grasp of marketing even if you intend to drive product led growth. Good luck. |