[Dramatize]

Also in Australia. That's exactly the same strategy I used growing the initial version of 99 Bikes ecommerce store. CDBaby was also a big influence.

[SyneRyder]

+1 for the CD Baby reference. Derek's book Anything You Want is maybe my all-time favorite business book. I still remind myself to "Treat every customer like Mick Jagger" when replying to customer emails.

[jacquesm]

That site looks great.