[caseysoftware]

> The reason why most startups don't start this way is because many successful founders have an intuitive understanding for what the problem is and what the right solution should look like. And the reason why they are successful is because they are right.

And the reason why the fail is because they're often wrong.

It's exceptionally rare that v1 is right and targeted at the right markets and positioned right and priced right. If $hours of talking with potential customers saves weeks or even months of wasted time, money, and effort, the ROI is easy.