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I strongly disagree. One of the primary* values of Kubernetes is that it commoditizes ops. Most companies are not special. Most applications are not special.

You probably need some APIs, a database or two, domain names and TLS certificates, and maybe a caching layer and object storage. There's zero reason why an abstraction layer can't be flexible enough to handle the overwhelming majority of line-of-business apps out there.

If you're going to be home-rolling your own janky custom deploy solution, you might as well save yourselves the headaches and not bother using Kubernetes either.

* - I might argue the only real value for most non-Google-scale organisations.