[sah2ed]

> This makes total sense to me. Simple language makes room for complex ideas.

My takeaway is slightly different: simple words (familiar) are easier to digest than big words (unfamiliar) because familiar words will be parsed very quickly for most people than unfamiliar words.

I prefer to use the categorization of “familiar” vs “unfamiliar” because the categorization of a word as “big” or “simple” depends largely on the reading ability of the person making the assessment.